Trump Media Eyes $3 Billion Crypto Expansion as Bitcoin Booms

Key highlights

• Trump media seeks $3 billion investment for crypto

• Trump crypto venture causing scrutiny in U.S politics

Trump Media to Invest $3 Billion in Crypto

Trump Media & Technology Group (TMTG), the company behind Truth Social, is reportedly planning a massive $3 billion capital raise aimed at expanding its presence in the cryptocurrency space. The Financial Times & Reuters , citing multiple sources familiar with the matter, revealed that the firm seeks $2 billion in new equity and an additional $1 billion through a convertible bond offering.

The news comes at a time when Bitcoin is making headlines of its own, recently surging to an all-time high of $112k. Riding that wave of renewed investor interest, TMTG appears to be positioning itself as a major player in the crypto space, potentially replicating the bold crypto strategy of other firms like Strategy, which used a similar debt-and-equity model to acquire billions in Bitcoin.

A Political Power Move?

TMTG’s crypto ambitions appear to go beyond just financial gain. The firm has been quietly building a portfolio of crypto ventures that now includes an NFT trading card series, Trump meme coins, and investments in American Bitcoin (a mining company) and stablecoin project World Liberty Financial.

What makes this move more intriguing is the political backdrop. With Donald Trump having returned to the White House last year, he transferred his 53% stake in TMTG to a revocable trust managed by his son, Donald Trump Jr., who now has full investment and voting control. The timing of the expected fundraising announcement just ahead of the Bitcoin 2025 Conference in Las Vegas later this month also feels intentional. High-profile appearances from Vice President JD Vance, Donald Trump Jr., Eric Trump, and Trump’s crypto advisor David Sachs are already scheduled, signaling that this isn't just a business play it’s a statement of intent.

A Divisive Strategy

While the strategy could open new doors for Trump Media, it hasn’t escaped scrutiny. Regulatory concerns are growing, especially as the firm leans into financial services and crypto related products closely tied to Trump’s “America First” agenda. Some ethics watchdogs question whether the blending of political clout and speculative finance is appropriate, especially as TMTG begins to develop retail investment vehicles like ETFs targeting everyday investors.

Interestingly, TMTG has refused to confirm or deny the capital raise, dismissing the Financial Times’ reporting with a sharp comment: “Apparently the Financial Times has dumb writers listening to even dumber sources.” Such statements have only added fuel to the fire, leaving many to speculate on the credibility of the plan.

Reading Between the Lines

Regardless of official confirmation, the signs point to a company on the verge of a major shift. Demand for the new offering reportedly grew in recent weeks, suggesting strong investor appetite. With TMTG shares currently priced at around $25.72 and a market valuation nearing $6 billion, the stage is set for a potentially transformative move.

If successful, the funding would not only allow TMTG to acquire large amounts of Bitcoin but also position it as a serious player in a financial ecosystem traditionally dominated by crypto-native firms and institutions. More importantly, it signals that crypto is becoming a front-and-center issue not just in finance but in American politics.

As the Trump family’s involvement in digital assets deepens, so too does the debate about the intersection of governance, investment, and innovation.